Irmgard underwear, (“a man’s best kept secret”) is your premier brand of men’s bodywear, made in South Africa by South Africans. Our offering is varied yet the focus is on underwear which is a fusion of both tradition and #modern engineering to answer the needs for #functionality, #individuality and sex appeal. It is ‘a proposition to consider yourself first’ – a moment of self-indulgence and discovery for the many obvious reasons… Styled in high tech fabrics in various colours and finishes for a sensual ‘second skin’ feel and fit, putting our product at the cutting edge of technology. Our man is knowledgeable, progressive and looking for a product that can “package him accordingly”, which is why our briefs sport a hallmark countered pouch to provide comfort and support for an instant lift to the front – it hugs the right places the best way, in a way only a man can know. The end result is a product that is dynamic and practical, the experience is sensual and 100% male. All things said, ‘the secret is out’.
Conceived by Irmgard Mkhabela, M A graduate at the University of Borås, Sweden and design educator at Tshwane University of Technology (TUT). Irmgard Mkhabela has been making strides in the local fashion scene in a small way and is gradually claiming his rightful place. The launch of his most awaited collections here promises an exciting experience with underwear made for your enjoyment.
Graduate Collection
EXIT13 – Textilhögskolans examensvisning 2013
Debut Collection at the AFI MBFW 2014
Mercedes Benz Fashion Week Joburg (MBFW 2014)
Spring/Summer collection at the AFI MBFW 2016
AFI Mercedes Benz Fashion Week Joburg (MBFW 2016)
Installation at the True Love Night of Style 2019
See also my Yola site.
And my presence on Instagram.